“Go Green” is the new buzzword and Marketing Communications cannot ignore the environment focused campaigns. Companies need to build a perception about themselves that they have a socio-environmental agenda. This increases the acceptance of their products in the market. Not only the product’s features or its manufacturing but also the other activities the company indulges in should have a positive bearing on the ecosystem.
Communication in Environment focused campaigns
There are several themes around which communications are developed for environment focused campaigns. Some are around environment conservation theme. A few companies advertise that their product does not cause any damage to the nature due their bio-degradable nature. They do innovations in the packaging to make it bio-degradable as discarding of the packaging material is a big challenge for the users. A few also advertise that they have reduced their dependence on natural resources and are using more of industrial wastes so that natural resources are conserved for future generations.
JSW Cement has built its marketing campaign around being an eco-friendly cement company. They are trying to take the pole position in promoting Portland Slag Cement (PSC), which is considered to cause lesser CO2 impact to the environment than Ordinary Portland Cement (OPC). PSC manufacturing uses slag, an otherwise useless by-product from steel industry and gives better long-term strength than OPC.
Conservation of energy is another popular marketing message in the environment focused campaigns. Companies claim that usage of their brands will lead to lesser electricity usage at home. A few companies promote the fact that they are harnessing solar or wind energy or using recycled water for their manufacturing processes. Few companies have switched to technologies which allow for conservation of energy. For a few companies, it is not possible to conserve energy due to the nature of their business. So, they engage in activities which are towards providing renewable energy or clean environment to a community and use it for their PR activities.
Today’s consumer is more environment conscious and is willing to pay an extra buck if the product contributes to the cause of sustainability. Environment focused campaigns also help in bringing the influencers like architects and interior designers to the company’s fold. The role of architects becomes here more important as “Green Building” or “Net Zero” are good selling points for them when they are pitching to their clients and they are looking for products which helps the buildings designed by them achieve this. The support from the government bodies in promoting a particular product category is also more forthcoming if the product does not harm nature or conserves natural resources.
Internal challenges
Apart from advertisement, companies also try to imbibe being environment focused in their work culture, and not just do lip service to the environment. They undertake cleanliness drives and often encourage their customers to participate in them. Care is taken to ensure resources within the company are not wasted.
Environment focused campaigns need to be very carefully planned as any wrong claim can be challenged in a court of law and cause unnecessary damage to the company’s reputation. All claims should have proper data back-up.
I’ve been absent for some time, but now I remember why I used to love this website. Thanks, I?¦ll try and check back more frequently. How frequently you update your web site?
It is in reality a great and helpful piece of information. I am happy that you simply shared this helpful information with us. Please stay us up to date like this. Thank you for sharing.
Whats up very cool blog!! Guy .. Excellent .. Superb .. I will bookmark your website and take the feeds also?KI am happy to find a lot of useful information right here within the submit, we need develop extra techniques in this regard, thank you for sharing. . . . . .
I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.
I just couldn’t depart your site before suggesting that I extremely enjoyed the standard info a person provide for your visitors? Is going to be back often to check up on new posts
Money is evil and has caused significant damages
to the society. If you’re fortunate and do spot a table which gives a more favorable outcome, that’s when the elusive Lady Luck gives you a break.
5ww89k
Everyone loves what you guys tend to be up too. This sort of clever work and exposure! Keep up the amazing works guys I’ve you guys to my own blogroll.
Thanks for the sensible critique. Me and my neighbor were just preparing to do some research on this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such wonderful info being shared freely out there.
Some genuinely great info , Glad I observed this.
Hey there would you mind sharing which blog platform you’re working with? I’m going to start my own blog soon but I’m having a hard time selecting between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something completely unique. P.S Sorry for being off-topic but I had to ask!
I cling on to listening to the newscast speak about receiving boundless online grant applications so I have been looking around for the top site to get one. Could you advise me please, where could i get some?
I just like the helpful info you provide to your articles. I will bookmark your blog and check again right here frequently. I am slightly certain I will learn many new stuff proper here! Good luck for the next!
My programmer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on numerous websites for about a year and am anxious about switching to another platform. I have heard very good things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any help would be really appreciated!
you’re really a good webmaster. The site loading speed is amazing. It seems that you are doing any unique trick. Moreover, The contents are masterpiece. you have done a magnificent job on this topic!
Real superb information can be found on blog. “I know of no great men except those who have rendered great service to the human race.” by Francois Marie Arouet Voltaire.
My coder is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using Movable-type on a number of websites for about a year and am concerned about switching to another platform. I have heard excellent things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any kind of help would be really appreciated!
Absolutely indited content material, Really enjoyed looking at.
I have been examinating out some of your articles and it’s nice stuff. I will definitely bookmark your site.
so much excellent info on here, : D.
I really enjoy examining on this website , it holds good blog posts. “He who sees the truth, let him proclaim it, without asking who is for it or who is against it.” by Henry George.
Thanks for another informative site. Where else could I am getting that kind of information written in such a perfect method? I have a project that I’m just now running on, and I’ve been on the glance out for such information.
hello there and thank you on your information – I have certainly picked up anything new from proper here. I did on the other hand expertise a few technical issues the use of this website, as I skilled to reload the site a lot of instances prior to I may get it to load properly. I have been puzzling over if your hosting is OK? Now not that I am complaining, but sluggish loading cases instances will sometimes impact your placement in google and could harm your high quality rating if ads and ***********|advertising|advertising|advertising and *********** with Adwords. Well I am including this RSS to my email and could glance out for a lot more of your respective interesting content. Make sure you update this once more very soon..
What is Gluco6? Gluco6 is a revolutionary dietary supplement designed to help individuals manage their blood sugar levels naturally.
I really like your writing style, superb info, thank you for posting :D. “He wrapped himself in quotations- as a beggar would enfold himself in the purple of Emperors.” by Rudyard Kipling.
Heya i’m for the primary time here. I found this board and I find It really useful & it helped me out a lot. I’m hoping to give something again and help others such as you aided me.
Some really great content on this site, regards for contribution. “Be absolutely determined to enjoy what you do.” by Sarah Knowles Bolton.
What’s Taking place i am new to this, I stumbled upon this I’ve discovered It absolutely helpful and it has helped me out loads. I hope to contribute & assist different users like its helped me. Great job.
Hello there, You have done an excellent job. I’ll certainly digg it and personally suggest to my friends. I’m confident they will be benefited from this site.
FitSpresso: What Is It?FitSpresso is a natural weight loss aid designed for individuals dealing with stubborn weight gain. It is made using only science-backed natural ingredients.
Some genuinely interesting info , well written and broadly user genial.
I really like what you guys are usually up too. Such clever work and reporting! Keep up the terrific works guys I’ve added you guys to my own blogroll.
You are my inspiration, I possess few blogs and occasionally run out from post :). “Yet do I fear thy nature It is too full o’ the milk of human kindness.” by William Shakespeare.
Merely wanna remark on few general things, The website design and style is perfect, the articles is rattling superb : D.
This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen
he blog was how do i say it… relevant, finally something that helped me. Thanks
I haven?¦t checked in here for a while since I thought it was getting boring, but the last several posts are great quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂
Hey there! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no back up. Do you have any solutions to prevent hackers?
Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.
Hey very cool web site!! Man .. Excellent .. Amazing .. I will bookmark your web site and take the feeds also…I am happy to find a lot of useful info here in the post, we need develop more techniques in this regard, thanks for sharing. . . . . .
I will immediately grasp your rss feed as I can not in finding your e-mail subscription hyperlink or e-newsletter service. Do you’ve any? Please permit me understand so that I may just subscribe. Thanks.
I am often to running a blog and i actually appreciate your content. The article has really peaks my interest. I am going to bookmark your website and hold checking for new information.
Spot on with this write-up, I truly suppose this web site needs rather more consideration. I’ll most likely be again to learn much more, thanks for that info.
I genuinely enjoy reading through on this web site, it contains fantastic blog posts. “Never fight an inanimate object.” by P. J. O’Rourke.
Prodentim is the most recent dental health product. It helps to maintain healthy gums by using an ingredient that dentists at ProDentim UK developed.
Wonderful goods from you, man. I’ve be mindful your stuff previous to and you’re just extremely excellent. I really like what you’ve bought here, really like what you’re stating and the way in which during which you assert it. You’re making it entertaining and you continue to take care of to stay it smart. I can’t wait to learn much more from you. This is actually a tremendous website.
There is perceptibly a bunch to identify about this. I suppose you made certain nice points in features also.
I’m still learning from you, while I’m trying to achieve my goals. I certainly liked reading all that is written on your blog.Keep the information coming. I liked it!
Hello! I simply would like to give an enormous thumbs up for the good data you will have right here on this post. I can be coming again to your blog for extra soon.
I haven’t checked in here for some time because I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂
Needed to draft you one little bit of word so as to thank you very much yet again with your striking suggestions you have discussed above. It has been certainly strangely generous with you to offer extensively just what a lot of folks might have made available as an ebook to end up making some profit for themselves, particularly considering that you might have tried it if you wanted. These advice in addition served like the great way to understand that the rest have the same eagerness like my own to learn more pertaining to this matter. I think there are some more enjoyable periods ahead for many who read carefully your blog post.
Really excellent information can be found on website. “An executive is a person who always decides sometimes he decides correctly, but he always decides.” by John H. Patterson.
Together with the whole thing that seems to be developing throughout this particular subject material, a significant percentage of viewpoints are generally somewhat exciting. Nonetheless, I beg your pardon, but I do not give credence to your entire plan, all be it exhilarating none the less. It seems to everybody that your comments are actually not completely justified and in fact you are your self not really fully confident of the argument. In any case I did appreciate examining it.
Fantastic site you have here but I was curious if you knew of any discussion boards that cover the same topics talked about here? I’d really like to be a part of online community where I can get opinions from other knowledgeable people that share the same interest. If you have any recommendations, please let me know. Thank you!
Wow, wonderful weblog format! How long have you been running a blog for? you make blogging glance easy. The entire look of your web site is great, let alone the content!
I’m very happy to read this. This is the type of manual that needs to be given and not the accidental misinformation that’s at the other blogs. Appreciate your sharing this best doc.
I¦ve read a few excellent stuff here. Definitely value bookmarking for revisiting. I wonder how a lot attempt you set to make this kind of wonderful informative web site.
I’ve learn several excellent stuff here. Certainly worth bookmarking for revisiting. I surprise how a lot effort you put to make this kind of great informative web site.
I’m thoroughly captivated with your profound understanding and superb ability to convey information. Your expertise shines through in each paragraph. It’s clear that you spend considerable time into delving into your topics, and that effort is well-appreciated. Thanks for providing such detailed information. Keep up the great work! https://www.elevenviral.com
Renew: An Overview. Renew is a dietary supplement formulated to aid in the weight loss process by enhancing the body’s regenerative functions
ProvaDent is an all-natural, safe-to-take advanced oral probiotic complex that supports great dental health.
I’m truly impressed with your profound understanding and superb way of expressing complex ideas. The knowledge you share is evident in every piece you write. It’s obvious that you put a lot of effort into delving into your topics, and that effort pays off. Thanks for providing such detailed information. Continue the excellent job! https://www.elevenviral.com
Thanks for the insightful article. It was very enlightening and provided great insights. If you’re interested in the world of viral real estate SEO, make sure to explore https://www.elevenviral.com for more information.
Many thanks for the insightful blog. It’s been very enlightening , and delivered valuable knowledge. If you’re keen on the world of viral real estate SEO, make sure to explore https://www.elevenviral.com to learn more.
Enjoyed looking through this, very good stuff, regards. “All things are difficult before they are easy.” by John Norley.
SightCare is a vision enhancement aid made of eleven carefully curated science-backed supplements to provide overall vision wellness.
Thanx for the effort, keep up the good work Great work, I am going to start a small Blog Engine course work using your site I hope you enjoy blogging with the popular BlogEngine.net.Thethoughts you express are really awesome. Hope you will right some more posts.
I think this is one of the most important info for me. And i am glad reading your article. But should remark on few general things, The website style is perfect, the articles is really great : D. Good job, cheers
I truly appreciate this post. I?¦ve been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again
I haven¦t checked in here for some time because I thought it was getting boring, but the last several posts are great quality so I guess I¦ll add you back to my daily bloglist. You deserve it my friend 🙂
As I website owner I think the content here is rattling wonderful, thankyou for your efforts.
Yay google is my world beater assisted me to find this great site! .
You got a very superb website, Gladiola I found it through yahoo.
What’s Going down i’m new to this, I stumbled upon this I’ve found It positively helpful and it has aided me out loads. I am hoping to give a contribution & assist different users like its aided me. Great job.
I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.
Wonderful goods from you, man. I’ve understand your stuff prior to and you are simply too fantastic. I really like what you have obtained here, certainly like what you’re stating and the best way during which you are saying it. You make it entertaining and you still care for to keep it smart. I cant wait to read much more from you. This is actually a tremendous web site.
I enjoy looking at and I conceive this website got some genuinely utilitarian stuff on it! .
Having read this I thought it was very informative. I appreciate you taking the time and effort to put this article together. I once again find myself spending way to much time both reading and commenting. But so what, it was still worth it!
Everyone loves what you guys are up too. Such clever work and exposure! Keep up the excellent works guys I’ve you guys to blogroll.
What’s Taking place i am new to this, I stumbled upon this I have discovered It positively useful and it has helped me out loads. I’m hoping to give a contribution & aid different users like its aided me. Great job.
Howdy! Do you use Twitter? I’d like to follow you if that would be okay. I’m absolutely enjoying your blog and look forward to new updates.
Hello there, I found your blog via Google while looking for a related topic, your web site came up, it looks good. I’ve bookmarked it in my google bookmarks.
79227v
Undeniably believe that which you said. Your favorite reason appeared to be on the internet the easiest thing to be aware of. I say to you, I certainly get irked while people consider worries that they just don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people could take a signal. Will probably be back to get more. Thanks
It’s a shame you don’t have a donate button! I’d certainly donate to this excellent blog!
I guess for now i’ll settle for bookmarking and adding your
RSS feed to my Google account. I look forward to fresh updates and will share this site with my Facebook group.
Talk soon!
I really like your blog.. very nice colors & theme. Did you create
this website yourself or did you hire someone to do it for you?
Plz answer back as I’m looking to create my own blog and would like to find
out where u got this from. thank you
Thank you, I have just been searching for info about this subject for ages
and yours is the best I’ve came upon so far.
But, what concerning the conclusion? Are you sure in regards to
the supply?
Stunning story there. What happened after? Take care!
Thank you a bunch for sharing this with all folks you really
understand what you’re speaking approximately!
Bookmarked. Kindly also talk over with my site =). We could have a hyperlink alternate
contract between us
Have you ever considered about adding a little bit more than just
your articles? I mean, what you say is important and everything.
However think of if you added some great visuals or videos to give your posts more, “pop”!
Your content is excellent but with pics and video clips, this website could undeniably be one of the greatest in its niche.
Good blog!
Hi, always i used to check web site posts here early in the break of day, as i like to learn more and more.
Hi there Dear, are you actually visiting this site on a
regular basis, if so after that you will definitely obtain fastidious knowledge.
Hi, of course this paragraph is truly pleasant and I have learned lot of things from it about blogging.
thanks.
Good post. I learn something new and challenging on blogs I stumbleupon on a daily basis.
It will always be interesting to read articles from other authors and use a little something
from their sites.
Thank you for the auspicious writeup. It in fact was a amusement account it.
Look advanced to more added agreeable from you!
By the way, how can we communicate?
Woah! I’m really digging the template/theme of this site.
It’s simple, yet effective. A lot of times it’s very difficult to
get that “perfect balance” between usability and appearance.
I must say you’ve done a great job with this. Additionally, the blog loads super quick for me on Safari.
Superb Blog!
I’m really impressed with your writing skills and also with the layout on your weblog.
Is this a paid theme or did you modify it yourself?
Either way keep up the nice quality writing, it is rare to
see a great blog like this one nowadays.
I am no longer positive the place you’re getting
your info, but good topic. I needs to spend a while finding out more or understanding more.
Thank you for wonderful information I was looking for this info for my mission.
I’d have to examine with you here. Which is not one thing I usually do! I take pleasure in reading a post that may make folks think. Additionally, thanks for permitting me to comment!
I’ve learn a few good stuff here. Definitely price bookmarking for revisiting.
I wonder how much attempt you place to create this sort of excellent
informative website.
I pay a quick visit each day some blogs and websites to read articles,
but this web site offers feature based content.
I savour, lead to I found just what I used to be looking for.
You’ve ended my four day lengthy hunt! God Bless you
man. Have a great day. Bye
Everything is very open with a clear clarification of the challenges.
It was definitely informative. Your website is extremely helpful.
Many thanks for sharing!
Wow, awesome weblog format! How lengthy have you ever been running a blog for?
you make blogging look easy. The full look of your web site is magnificent,
as neatly as the content!
Wow, fantastic blog layout! How long have you been blogging for?
you made blogging look easy. The overall look of your website is wonderful, let alone the content!
Ahaa, its nice discussion concerning this piece of writing here at this
webpage, I have read all that, so at this time me also commenting at this place.
Hello, this weekend is good for me, since this occasion i am
reading this fantastic educational post here at my house.
excellent issues altogether, you simply received a new reader.
What could you recommend in regards to your submit that you made a
few days in the past? Any positive?
Very energetic post, I enjoyed that bit. Will there be a
part 2?
This article will help the internet visitors for creating new web site or even a weblog from start to end.
Hi, i read your blog from time to time and i own a similar one and i
was just curious if you get a lot of spam feedback?
If so how do you reduce it, any plugin or anything you can advise?
I get so much lately it’s driving me crazy so any assistance is
very much appreciated.
Wonderful, what a web site it is! This webpage provides useful information to us, keep it up.
If you want to take much from this paragraph then you have to apply these techniques to your won web site.
Howdy! I know this is somewhat off topic but I was wondering which
blog platform are you using for this site? I’m getting sick and tired
of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another platform.
I would be fantastic if you could point me in the direction of a good platform.
WOW just what I was looking for. Came here by searching
for Sex Dating
If some one wishes expert view concerning blogging after that i advise him/her to visit this webpage,
Keep up the good work.
Every weekend i used to visit this website, for the reason that i
wish for enjoyment, for the reason that this this web page conations genuinely nice funny stuff too.
My partner and I stumbled over here coming from a different web page
and thought I may as well check things out. I like what I see so i
am just following you. Look forward to looking over your web page for a second time.
Hey there! I just would like to give you a big
thumbs up for your great info you have here on this post.
I will be returning to your site for more soon.
Hey fantastic blog! Does running a blog such as this require a massive amount work?
I’ve absolutely no knowledge of coding but I had been hoping to start my own blog soon. Anyway, should you have any suggestions or tips for new blog owners please share.
I understand this is off topic nevertheless I just wanted to ask.
Thank you!
If you want to increase your know-how simply keep visiting this site and be updated with the most recent news update posted here.
I’ve been exploring for a little bit for any high-quality articles or weblog posts in this kind
of area . Exploring in Yahoo I at last stumbled upon this web site.
Reading this information So i am glad to show that I’ve an incredibly excellent uncanny
feeling I found out just what I needed. I such a lot for sure will make certain to do
not disregard this web site and provides it a glance regularly.
I have been exploring for a little for any high-quality articles or blog posts on this sort of area .
Exploring in Yahoo I ultimately stumbled upon this site.
Studying this info So i am happy to exhibit that I’ve a very good uncanny
feeling I found out just what I needed. I most unquestionably will make certain to do not put
out of your mind this web site and provides it a look on a constant basis.
This is really interesting, You are a very skilled blogger.
I have joined your rss feed and look forward to seeking more of
your fantastic post. Also, I have shared your website in my social
networks!
Exceptional post but I was wondering if you could write a litte more on this topic?
I’d be very thankful if you could elaborate a little
bit further. Thanks!
No matter if some one searches for his necessary thing, so
he/she needs to be available that in detail, so that thing is maintained over here.
I read this piece of writing fully regarding the difference of most
up-to-date and earlier technologies, it’s
awesome article.
Whoa! This blog looks exactly like my old one! It’s
on a totally different topic but it has pretty much the same
page layout and design. Wonderful choice of colors!
Link exchange is nothing else except it is simply placing the other person’s webpage link on your page at appropriate place and other person will also do same for you.
Thanks in support of sharing such a good idea, post is good, thats why i have read it entirely
F*ckin¦ amazing things here. I¦m very happy to look your post. Thanks so much and i’m having a look ahead to touch you. Will you kindly drop me a mail?
Hmm is anyone else encountering problems with the pictures on this blog
loading? I’m trying to figure out if its a problem on my
end or if it’s the blog. Any feedback would be greatly
appreciated.
Hey just wanted to give you a brief heads up and let you know a few of the images aren’t loading properly.
I’m not sure why but I think its a linking issue.
I’ve tried it in two different web browsers and both show
the same results.
My spouse and I absolutely love your blog and find most of your post’s to be
precisely what I’m looking for. can you offer guest writers to write content to suit your needs?
I wouldn’t mind publishing a post or elaborating on a number
of the subjects you write concerning here. Again, awesome website!
We are a bunch of volunteers and opening a new scheme in our community.
Your site offered us with useful info to work on. You have performed an impressive job
and our entire group can be grateful to you.
With havin so much written content do you ever run into any issues of plagorism or copyright violation? My blog has a lot of unique content I’ve either created myself or outsourced but it looks like a lot of it is popping it up all over the internet without my agreement. Do you know any solutions to help protect against content from being ripped off? I’d truly appreciate it.
Have you ever thought about creating an e-book or guest authoring on other websites? I have a blog based on the same information you discuss and would really like to have you share some stories/information. I know my readers would value your work. If you are even remotely interested, feel free to send me an e mail.
Keep up the superb work, I read few posts on this site and I believe that your web site is very interesting and has bands of superb information.
Some truly wonderful blog posts on this internet site, thanks for contribution. “The difference between fiction and reality Fiction has to make sense.” by Tom Clancy.