Health Focused Campaigns

by admin

Similar to sustainability, healthy living has also become an area of interest for the consumers. A few health focused campaigns have been done by companies in which the message has been that their product causes lesser hazard to health than other products in the market.

Messages in Health Focused campaigns

Campaigns like product is dust-free or does not release any VOC (Volatile Organic compounds) or does not emit any harmful chemicals during their lifetime have caught lot of tractions among the building material manufacturers. Asian Paints ran a campaign around their paints being dust-free, which caused a lot of interest among the buyers.

With several types of diseases/ pandemics arising due to microorganisms, building materials have also done their advertisement that their products do not allow mold development or does not allow bacteria/ virus growth. One of the three benefits advertised for Supercolour was that it is Anti-fungal and it helped in attracting the end users.

Then there are other properties which build on the product being favourable to healthy life. Easy to clean, good light reflectance, and abrasion resistance are a few of the features which promote comfortable living and are used by the commodity companies in their health focused campaigns.

Health is an ever-evolving field. All health focused campaigns need to be backed with proper market research and scientific study so that the campaign does not backfire later and cause damage to the brand image.

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